Black Rifle Coffee Company

Remodels typically include updated counters, hospitality-inspired lobbies, and high-tech dining areas featuring sleek, modern aesthetics (often a gray/neutral palette with localized color splashes).

Scope & highlights

• Modernized units often incorporate LED lighting and energy-efficient kitchen equipment as part of global climate commitments.
• Improvements often add dedicated stalls for curbside pickup and expanded double drive-thru lanes to accommodate increased mobile and delivery volume.

The outcome

These full modernizations typically yield a mid-single digit sales increase per location by increasing throughput and customer satisfaction.