Hertz

The company launched new initiatives to improve the customer experience, focusing on making the rental process more digital, and Cook Builders was the perfect fit for their needs and timeline.

Scope & highlights

• The projects focused on making locations “EV ready” with a mix of Level 2 and fast chargers.
• The rollout included integrating digital, “app-first” rental experiences to allow customers to skip the counter and proceed directly to their vehicles.

The outcome

Redesign the on-site rental experiences with tech-forward features and upgraded customer lounges with iPad stations and digital kiosks.